How to Become a Content Creator

Being a content creator is all about putting yourself out there, but how do you do that? Do you need special skills? Is the challenge worth it? If you’re curious about any of these questions, you’ve come to the right place! In this article, we’ll tell you everything there is to know about being a full-time content creator, from the skills needed to how to get started. So, what are you waiting for? Keep reading for your complete guide to becoming a content creator.

This article is based on an interview with our marketing and advertising specialist, Melissa Rodriguez, founder of Social Media Relations.

[Edit]Things You Should Know

• Producing social media posts, blogs, graphic designs, and videos are all part of being a content creator.
• Focusing on your target audience and staying true to yourself can help you succeed as a content creator.
• Growing as a content creator requires creativity, versatility, and adaptability.

[Edit]Steps

[Edit]What is a content creator?

1. A content creator is someone who produces media for a specific audience.^[1] It’s a content creator’s job to create interesting, engaging, and relevant content that appeals to either a wide range of individuals or a specific niche. Their goal is to entertain or inform a target audience through artistic, written, and/or visual storytelling.^[2]
   
   • Content creators can work by themselves or with others. Collaboration can be a big part of a content creator’s career if sharing their market is a part of their vision or strategy.
   • A content creator’s success depends on how engaged their audience is. The more attention and traffic a piece of content receives, the more successful a content creator will be.
   • There are many different forms and ways of producing content, from social media and freelancing to corporate employment.

[Edit]What do content creators do?

1. Content creators are the people who make the content you see online. These individuals work by themselves or with a team to produce marketable content that intends to reach audiences of a particular demographic. For example, the article you’re reading right now was made by content creators. Common formats of content include:^[3]
   
   • Blogs
   • Websites
   • Social media posts
   • Graphic designs
   • Articles
   • Newsletters
   • Videos

[Edit]How to Become a Content Creator

1. Choose a topic you’re passionate about. When you’re making content all day, you want to make sure you’re producing something you care about. Ask yourself, “What do I like to do? What hobbies do I have? What’s my personality type?” Answering these questions can help you find your community and niche.
   
   • For example, if you love reading, consider branding yourself as a “booktoker” who makes TikToks on the latest book and publishing trends.
   • If you’re a foodie, think about starting a blog reviewing the restaurants in your neighborhood.
   • If you have an interest in true crime, try starting a true crime podcast on unsolved mysteries or cases in your area.
2. Know your target audience. Before you start producing content, ask yourself, “Who am I speaking to?” Your audience directly impacts your success as a content creator, so get to know them well! Research the topic you want to cover and notice any similarities between the top search results. Are the articles, videos, and/or photos intended for a younger audience? What vibes do the top results give visually? The answers to these questions will help you tailor your content to appeal to your audience.^[4]
   
   • For example, say your target audience is Gen Z. Your content might include trending, upbeat audio, vibrant colors, emojis, and/or slang to appeal to a younger audience.
   • If your target audience are baby boomers, your content may be cleaner, more serious, and respectable.
3. Pick a platform you’re comfortable using. What do you actively use most today? When you first start making content, it’s important to choose a site that supports your vision. For instance, you wouldn’t want to pick TikTok if you want to write long form posts, but you would want to start a blog. Similarly, you wouldn’t want to start a YouTube channel to make short form video content, but you would want to post Instagram Reels. Scroll through the platforms you like to see what’s trending and if your target audience matches.^[5]
   
   • Stick to one platform at first to keep your focus and strategy as narrow as possible. As you grow and learn, you’ll be able to expand across other platforms.^[6]
   • If you’re unfamiliar with a specific platform that interests you, download it and start fiddling around, search how to make content for the platform online, and get yourself as familiar with it as possible.
4. Find your unique style. Every day, there are millions of people marketing content. Your job as a content creator is to make yourself stand out amongst the crowd. Think about ways you can strategically use trends and current events to entertain your target audience and/or amplify your voice and message.^[7]
   
   • For example, if there’s a trending audio going around Instagram and TikTok, see how you can use that audio to match your specific demographic. Maybe you emphasize a movie trope, flirtation tactic, or relatable meme that plays into the audio’s tone.
5. Keep a consistent and reliable schedule. To be a successful content creator, you have to be willing to put in the work. Make time each day to brainstorm, create, edit, and post. Stick to a posting schedule to stay consistent in your followers’ feeds. Staying persistent is the key to personal and analytical growth.^[8]
   
   • Programs like Hootsuite, Loomly, SocialBee, and Sprout Social can help you schedule and track your social media posts.
6. Engage with your audience. When people engage in your content, they’re building a relationship with you, and reciprocating that engagement will keep you accountable and watchable/readable.^[9] Reply to comments and DMs, repost shares, and start friendly conversations. The more you communicate with your audience, the more “real” and relatable you’ll seem.
   
   • Keep in mind that target audiences often have preferences and favorite social media platforms.

[Edit]Skills You’ll Need

1. Creativity{endbold} Content creators are constantly creating and coming up with new innovative ideas. If you want to be a content creator, you have to be able to brainstorm and think outside of the box. You should be able to hop onto trends and present information in interesting ways that engage with your audience.^[10]
   
2. Versatility{endbold} Being a content creator means taking on multiple jobs. Content creators wear many hats—editor, writer, producer, actor, etc. Knowing a variety of creator platforms and programs like InDesign, Photoshop, Canva, and Final Cut Pro can help you create content for various platforms in multiple ways.^[11]
   
3. Adaptability{endbold} The world of content creation is constantly changing and evolving. A content creator must be able to adapt and go with the flow in any situation. For example, if a program crashes, they need to be ready to film again at a moment’s notice. If they want to go on location to take pictures of a sunset but get rained out, they need to have a backup plan.
   
4. Analytical Mindset{endbold} Understanding and implementing search engine optimization (SEO) is an important part of being a content creator. You need to be able to analyze data to conduct social media and content strategies that are most effective for your followers, readers, or viewers. Crunching the numbers and identifying key terms helps content creators reach a wider audience.^[12]
   
   • SEO creates and compacts relevant data from search engines that can promote traffic to web and digital content.^[13]
5. Organization{endbold} Deadlines keep a content creator on track. If you want to be a content creator, you need to be able to keep an organized and detailed schedule. You’re essentially working for yourself, so you need to be your own boss. This means keeping track of the content you produce and the hours you work.
   
   • Try using a color-coded calendar to block your schedule by task and time. For example, use blue to block out the hours you want to spend writing content, orange for filming, yellow for engaging with followers, and so forth.
   • Save virtual meeting links in a calendar that syncs up to all your devices, so you’re never late.
6. Passion{endbold} Successful content creators don’t produce content for the money. They do it because they love it. To be a content creator, you must enjoy creating new and exciting content. If you’re passionate about what you’re creating, it’ll show through the quality and quantity of your content.^[14]
   
   • Have fun making content for yourself before starting a content creator career. Spend a few months fiddling around with different platforms to see if it’s something you’d enjoy doing.

[Edit]What is the typical salary of a content creator?

1. The estimated yearly base pay of a content creator in the United States is $44,166. A content creator’s salary depends on the individual and their platform, consistency, company, and brand deals. Some creators can make as much as $75,783 a year with additional pay.^[15]
   
   • YouTube has the highest pay range for content creators at $64,244 per year.
   • Content creators usually have multiple streams of income, especially if they work a corporate content job alongside personal projects.^[16]

[Edit]Tips

• Keep building your portfolio no matter what! The more content you produce, the more experience you’ll have. Having a product to show for your skills will help you gain clients, followers, brand deals, and/or a corporate career.^[17]
• You don’t need a large social media following to be a full-time content creator. Work hard to put your skills out there, and you’ll be noticed in no time.
• If you want to become a self-employed or freelance content creator, remember that everything you do on social media is a part of your brand. With this in mind, try thinking of your social media pages as more of a professional portfolio rather than a personal outlet.^[18]

[Edit]References

1. ↑ https://au.indeed.com/career-advice/finding-a-job/how-to-become-a-content-creator
2. ↑ https://www.indeed.com/career-advice/finding-a-job/content-creater
3. ↑ https://www.indeed.com/career-advice/finding-a-job/content-creater
4. ↑ [v161783_b01]. 23 April 2021.
5. ↑ [v161783_b01]. 23 April 2021.
6. ↑ [v161777_b01]. 16 April 2021.
7. ↑ https://youtu.be/APQoWEqezFc?t=141
8. ↑ https://youtu.be/0arou9boK8k?t=27
9. ↑ https://youtu.be/APQoWEqezFc?t=163
10. ↑ https://www.indeed.com/career-advice/finding-a-job/content-creater
11. ↑ https://www.indeed.com/career-advice/finding-a-job/content-creater
12. ↑ [v161783_b01]. 23 April 2021.
13. ↑ https://www.mtu.edu/umc/services/websites/seo/what-is/
14. ↑ [v161783_b01]. 23 April 2021.
15. ↑ https://www.glassdoor.com/Salaries/content-creator-salary-SRCH_KO0,15.htm
16. ↑ https://youtu.be/-88BvfbMPps?t=116
17. ↑ https://youtu.be/DDWS5ElDszk?t=462
18. ↑ https://youtu.be/A31OUs4DBcY?t=151

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